I currently work in the interactive department of a advertising agency, who started a whole new green initiative. Which gave me the excuse to make the process of our jsu(job status update) a little less annoying. This system would send out emails with job related information and also client reps would print them out and hand them to you. My decision….I don’t want paper and an alternative to email (since i have limited space they have to be deleted).
This gave way to the jsu widget, we created a easy to use and fast widget. No longer would i have to wait for outlook or login into the company portal and navigate to the information. The adoption rate for this widget was fast because other people would also share the same annoyance.